Art Directing the Web

I found the articles very interesting and informative. I liked how he mentions the "golden rule", which is when you have a 1x1.68 square, you can break it down into another golden ratio, over and over again that creates a great design grid for a web pages information, or even for a web site layout. I also really like the idea of art directing the web. With more people involved on a design project, teamwork achieves a higher rate of success in comparison to working alone. Also, better work is performed because each person has an individual task, and can focus more on getting that one aspect perfect. If you did the project alone, you would quickly perform design steps, some in a rush, to get the project done on time. I also liked that one guy's video where he talks about different viewpoints of a web site, and print in comparison. Once something is printed, people see it from one single viewpoint. In comparison, a web site can be viewed from different size monitors, different devices such as Iphones, laptops, desktops, and so on. These stipulations really do have a solid impact on how we must design pages. He also mentioned you can take a picture and divide it into six even segments to create equal points of visual interest. I disagree, to some extent, because what if you have a composition that has visual interest on mainly the right side, or the top or the bottom? If you create your six segments then create your composition to have equal sides of visual interest, I could see that helping distribute visual interest.